Planning to focus on PPC marketing in 2021? Before get into PPC marketing, have a look at these below nine PPC trends that will help you to plan your business's PPC marketing strategy for 2021.

1. Obfuscation of Data
2. Need to Focus on Audience & Buyer Journey
3. Automation
4. Diversification Will Become Important
5. Use the Power of First-Party Data
6. New PPC Marketing Opportunities on Instagram
7. Big Picture Strategy Will Gain More Value
8. Importance to Ad Message
9. Importance to Mobile Experience