Hi all,

This is a problem which can be different from business to business.

Advertising is not the only way to entice customers to buy the product. Advertising itself can’t sell products or services. It is one of the elements in the marketing mix of product, price, place and promotion.
And the four elements of the marketing mix when focused on consumer satisfaction results in attracting the target consumer to the product or service.
Advertising is an effective tool to communicate, convince and induce purchaser behaviour of consumers when all the other elements are aligned to consumers tastes and interests.

Thank you!