Keep track of your key marketing metrics is important to run an effective marketing program. Here are the eight important marketing metrics you need to measure in 2020 to makesure you on the right track. Let's have a look at the metrics below.

1) Leads
2) Qualified leads
3) Return on marketing investment (ROMI)
4) Brand awareness
5) Testimonials and reviews
6) Cost of customer acquisition (CAC)
7) Customer lifetime value (CLV)
8) Referrals