As the leading social networking platform for professionals, LinkedIn is a beast of its own. Unlike other social media channels like Facebook or Twitter, LinkedIn manages your professional social connections with like-minded people. With effective LinkedIn best practices, you can use the full potential of LinkedIn to your business’s benefit. So, here are the top five LinkedIn best practices that marketing professionals need to follow in 2021.

1. Know What Type of Content to Post

  • Clickable Content
  • Audience Specific
  • Pique Interests
  • Industry Events
  • Visually Appealing
  • Career Angle

2. Encourage Employees to Share Brand Content
3. Include LinkedIn Pulse into Your Content Strategy
4. Don’t Ever Go Stale

  • Post Frequently
  • Engage
  • Always Update
  • Add Videos
  • Post Career Opportunities
  • Humanize Your LinkedIn Page

5. Measure Success With LinkedIn Analytics

  • Visitor Demographic
  • Page Views
  • Unique Visitor
  • Impressions
  • Engagements
  • Clicks
  • Followers Acquired
  • Audience