Are you providing content that is relevant to your sales team's requirements and goals?

Many companies split the sales and marketing teams' work into different areas, resulting in a gap between what the brand is conveying and what salespeople are actually experiencing. This is reflected in a new study performed by the Uberflip team, which aimed to learn more about how sales executives use content and their main pain spots in the process. Check out the infographic summary below for some interesting food for thought. You can download Uberflip’s full report here.