Digital marketing vs traditional marketing

**Lorraine** · 08-13-2018, 10:07 PM

Hi all,

Digital Marketing is about a brand�s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here � reaching out to, and engaging with.

Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication.
As a marketer, you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.

Can someone mention the points where makes these two concepts diffferent?

**Avantika93** · 04-09-2021, 05:04 PM

Originally Posted by Lorraine

Hi all,

Digital Marketing is about a brand�s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here � reaching out to, and engaging with.

Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication.
As a marketer, you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.

Can someone mention the points where makes these two concepts diffferent?

This is really basic & understandable difference between traditional & digital marketing.