A new year means a new strategy for paid media marketing. So, here are the eight paid media marketing changes marketers must implement into their 2021 digital marketing plan. Take a look at them below!

1. Getting Passing Ads to Convert
2. Making Core Influencers Part of Your Business Model
3. Better Audience Management on Each Platform
4. Add More Funnels
5. More Source and Time With Budget Allocation
6. Getting Into Bed More With Microsoft
7. Getting CPA on YouTube and DSP Networks
8. Using Machine Learning to Your Benefits