Planning your email outreach campaign for 2021? Before you get into that, check out these five most common reasons why email outreach campaigns fail that'll help you to plan your campaign effectively.

  1. Sending Emails to the Wrong People
  2. Following the Wrong Logic in Your Pitch
  3. Considering That Adding a Name Is Proper Personalization
  4. Starting the Outreach With Email First
  5. Failing to Offer Something in Return