When it comes to SEO copywriting, content alone won't help you build long-lasting relationships with your customers, it's your brand's tone of voice that makes all the difference. So, here are the 5 steps to perfecting your brand’s voice through SEO copywriting.

1. Choose From the Four Voice Dimensions

  • Formal vs. casual.
  • Funny vs. serious.
  • Respectful vs. irreverent.
  • Enthusiastic vs. matter-of-fact.

2. Set Guidelines

  • Syntax: how you’ll build and structure your sentences.
  • Grammar: use the right form of words, phrases, verbs, adjectives, etc.
  • Vocabulary: what kinds of words you will or won’t allow.
  • Punctuation: how many exclamation points you are going to use?

3. Get the Insights and Feedback From Your Customers
4. Study Your Competitors and Create Your Own Voice
5. Write for Your Target Audience