Client testimonials are an important part of any marketing strategy, and they are a goldmine of content marketing. So, here are the 10 smart steps to turn client testimonials into SEO wins. Take a look at them below.

  1. Create and share testimonials on B2B review sites
  2. Analyze your clients' testimonials and get to know your challenges and the opportunities
  3. Create specific optimized testimonial pages
  4. Create competitive comparison pages
  5. Present your testimonials wisely
  6. Use your testimonials to build backlinks
  7. Respond to your testimonials
  8. Use schema review snippets
  9. Lead with branded keywords
  10. Do A/B testing and alter your methods