Companies of all sizes consistently dedicate their time, energy, and resources to link building. But most of the time they do the same processes with the same link building issues. With that said, here are the 4 most common link building mistakes you should avoid in 2022.


  1. Not looking at on-page SEO & search intent first.
  2. Not creating linkable value-driven content.
  3. Performing bad backlink outreach methods.
  4. Setting poor link building expectations.