Thread: What are the pros and cons of online Marketing ?

Internet has reached every corner of the world.Nearly 80% of world population seek internet for information.The market reach has expanded.e-commerce and online shopping have become a trends. with online marketing, both business and buyers are getting benefited. But online marketing also has it own pros and cons.

Here are some pros and cons of online marketing.

Pros of online marketing.

• Wider reach to the customers.
• Immediate Quantifiable results
• Less business overheads
• Ability to track customer's preferences.
• Strong customer relationship
• Customers' Convenience

Cons of online marketing

• Internet fraud
• Ads Placement
• Requires special Expertise
• Inaccessible
• Negative feed backs about products

If i miss out anything mention them below !

Originally Posted by da4klord

I would add that there is also the potential for smaller businesses to lose business if they dont convert to digital first strategy soon. Online Marketing does come with many benefits but it has also created situations where its a catch 22 situations for brick and mortar stores, who has to compete with larger companies which operate and flood the online marketing space somewhat.

Very valid point , Agree with it.