There are several methods to come up with ideas for your blog posts. But to find out what kind of blog post your audience actually love to read, you need to do some groundwork. Here I am going to point out some strategies that will help you to find out the blog post ideas your audience will love to read.
1. Answer the real questions of your readers - Get to know what's your readers want to learn from you and provide content accordingly.
Ways to find readers questions:
- Collect survey from readers
- Ask questions through newsletters
- Get readers opinion through blog comments
2. Identify the blog topics people mostly reach - Check out what kind of topics that your audience actually searching for
Ways to find your readers search:
- Use keyword research tools
- Find the topics with Google Auto-suggest
3. Spy on your Competition - Get to know what your competitors offering to their users
Ways to find your competitors topics:
- Subscribe to your competitor’s blog posts
- Set up Google alerts for your competitor's blog post
4. Find out the share-worthy topics - find out what kind of content most of the people share with others
Ways to Find share-worthy content:
- Check out Social media
- Explore trending topics
- Check out the question and answer forums
5. Learn from the experts from your field - Get to know what's your industry experts are talking about
Ways to find your experts' knowledge:
- Participate in conference sessions
- Tune in to their podcasts
- Check your experts' YouTube channels
6. Create Original Research - do your own reach and analyze and write about them
Ways to do own research:
- Conducting polls in twitter
- Doing Surveys and record findings in the article
- Conducting an experiment and do a publication about it
7. Practice thought leadership - Be a thought leader and provide resourceful information to your readers
Ways to practice thought leadership:
- Report on the developments in your industry
- Provide a resource for relevant statistics
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