LinkedIn is adding two new machine learning-fueled alerts features to its Sales Navigator Tool: Buyer Interest Alerts and Relevancy for Alerts. These two new features will help salespeople to be aware of relevant activities around their business. This what LinkedIn says about these two new features:

"1. Buyer Interest Alerts - These alerts signal when employees or leadership at a saved account have engaged with your company's LinkedIn Page or company website. With Buyer Interest Alerts, you have buying intent insights that help you to decide when to engage, allowing you to provide a timelier and more customized buyer experience. As we strengthen our buyer intent models with the rich buyer insight that the LinkedIn network contains, we’ll continue to enhance our Interest Alerts to include more signals that will allow you to target the right buyer at the right time."

"2. Relevancy for Alerts - Time is of the essence, and it is easy to feel overwhelmed with updates and alerts. Through predictive artificial intelligence, we are helping you surface the most important alerts so you don’t overlook anything that may be important in building and maintaining the relationship with your buyer."

You can learn more about these new features here.